Clemenger Group Limited

The News: 27 November 2017

Scotchfinger for Santa

Arnott’s has launched its first Christmas campaign, reflecting on the tradition of leaving a biscuit out for Santa. The campaign, by TKT Sydney, highlights how tough Christmas Eve is for Santa, with some relief coming from his favourite biscuit. Read more and watch the spot here

Danone chooses CHEP

CHE Proximity has won the Danone Nutricia business which started with 11 other Sydney agencies in contention. Creative, search, media, CX and technology across five brands will all be handed to CHEP, which includes new brand positioning work, coupled with an Adobe implementation that will begin in 2018.

Traffik wins Lululemon

Traffik have been appointed the activation agency of choice for Lululemon. Traffik will be activating across a calendar of activity from 2018 onwards throughout their retail and sponsorship properties.

It's waste time

BrandWorld in NZ continues to expand its digital capacity with a foray into gaming apps. The WasteTime game has been developed to show Kiwis what litter should go into which bin – then share their results with their friends and family. It’s an initiative for the co-operative of anti litter brands under the Litter Less - Recycle More banner. Have a play here

Brand intelligence

Perceptive is working with Fisher Funds to more accurately understand consumer needs and attitudes within the competitive KiwiSaver and Managed Funds markets. Central to this is the creation of a bespoke brand intelligence platform that will inform Fisher Funds’ brand positioning strategy to increase market share.

New activation CD

Clemenger BBDO Melbourne is pleased to announce the promotion of Nick Jamieson to Creative Director, leading the creative output for the agency’s Activation division. During his time with the agency, Nick has led the shopper marketing creative on a number of the agency’s campaigns, including Carlton Dry’s Underthink It campaign, Myer’s Giftorium and Carlton Draught’s Pub Tour among others.

Traffik ramps up

Just in time to watch the Poms lose the Ashes, Traffik is delighted to snare the talents of recently landed Englishman (and Snr Art Director) Mike Gethin. Coming fresh from wrapping awarded work with Momentum, Iris and VCCP, Mike helps build on Traffik’s experiential and digital offering. Great to have Mike on board.

Five new hires

Clemenger BBDO Sydney is excited to announce five new creative hires – Rowan Foxcroft, Alex Kidd, Anderson Carloni, Vanessa Robinson and Elaine Li (not in this picture). They all have great talent, unique skills and world class experience. And they were all in high demand, so we are very happy they chose to roll up their sleeves with us.

RARE outcomes

The RARE masterclass took place last week featuring industry leaders from around the world, aimed at giving creative talent from diverse backgrounds the network and knowledge they need to succeed. The Clemenger Group sent 13 delegates along and we look forward to hearing more from the participants on their learnings as they digest content.

DB award finalist

New Zealand’s Spark PR & Activate is a finalist in the ICCO Global Awards, World’s Best PR Campaigns for Media Relations for their DB Export Beer Bottle Sand PR campaign. More than 220 million PR coverage impressions were secured raving about the beach-saving campaign.

Share the dignity

To help women in crisis, Clemenger and OMD Brisbane got together and collected $100 cash, about $350 of products and vouchers for the charity orgabisation Share the Dignity. Read more about their good work here.

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